Theater chains in the UK refuse to show Church of England’s #JustPray Ad

The Church of England has produced a very moving 60 second message – a montage of UK Christians praying the Lord’s Prayer, beginning with the Archbishop of Centerbury, Justin Welby.

They have launched a website (www.justpray.uk), and had contacted the leading movie theater chains in the United Kingdom to contract to have the message aired during previews in the month of December, capitalizing on the expected five million cinema-goers expected to view the new Star Wars movie over the Christmas Holidays.

Here’s the video (well worth 60 seconds of your time):

The cinema chains have refused to accept the advertisement on the grounds that it might “offend or upset audiences.”

Although this is not technically censorship, it is very close to its functional equivalent.

The viewing of a 60 second video, with the only the 66 words of the Lord’s Prayer, “carries the risk of upsetting, or offending, audiences.”

Here’s British actor Stephen Fry’s response:

And here’s a link to a more complete article from the Daily Mail:

Archbishop Welby’s fury at cinema ban on ‘offensive’ Lord’s prayer:
Church threaten to sue after plug pulled on advert due to be shown to millions at Christmas

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