and ALL online vendors. They have effectively ZERO cost for shelf space.

“There’s a small number of popular things.”

“57% of everything Amazon sells is not available ANYWHERE except online.”

– Jesse Schell, online game guru, disney designer, prof at Carnegie-Mellon

What this means is Amazon (and other online vendors) are serving a huge amount of consumer demand & hunger for specialized products that was previously unmet. And this the future.